Basic tags (basic)
Simple meta tags.
Label / Description | Name | ID | Type | Weight | Secure | Multiple | Provided by |
---|---|---|---|---|---|---|---|
Abstract | abstract | abstract | label | 3 | No | No | metatag |
A brief and concise summary of the page's content, preferably 150 characters or less. Where as the description meta tag may be used by search engines to display a snippet about the page in search results, the abstract tag may be used to archive a summary about the page. This meta tag is no longer supported by major search engines. | |||||||
Description | description | description | label | 2 | No | No | metatag |
A brief and concise summary of the page's content that is a maximum of 160 characters in length. The description meta tag may be used by search engines to display a snippet about the page in search results. | |||||||
Keywords | keywords | keywords | label | 4 | No | No | metatag |
A comma-separated list of keywords about the page. This meta tag is no longer supported by most search engines. | |||||||
Page title | title | title | label | -1 | No | No | metatag |
The text to display in the title bar of a visitor's web browser when they view this page. This meta tag may also be used as the title of the page when a visitor bookmarks or favorites this page, or as the page title in a search engine result. It is common to append '[site:name]' to the end of this, so the site's name is automatically added. It is recommended that the title is no greater than 55 - 65 characters long, including spaces. |
Advanced (advanced)
Meta tags that might not be needed by many sites.
Label / Description | Name | ID | Type | Weight | Secure | Multiple | Provided by |
---|---|---|---|---|---|---|---|
Author | author | author | label | 4 | No | No | metatag |
Define the author of a page. | |||||||
Cache control | cache-control | cache_control | label | 10 | No | No | metatag |
Used to control whether a browser caches a specific page locally. Not commonly used. Should be used in conjunction with the Pragma meta tag. | |||||||
Canonical URL | canonical | canonical_url | uri | 1 | No | No | metatag |
A link to the preferred page location or URL of the content of this page, to help eliminate duplicate content penalties from search engines. | |||||||
Content Language | content-language | content_language | string | 1 | No | No | metatag |
DEPRECATED. Used to define this page's language code. May be the two letter language code, e.g. "de" for German, or the two letter code with a dash and the two letter ISO country code, e.g. "de-AT" for German in Austria. Still used by Bing. | |||||||
Expires | expires | expires | label | 11 | No | No | metatag |
Control when the browser's internal cache of the current page should expire. The date must to be an RFC-1123-compliant date string that is represented in Greenwich Mean Time (GMT), e.g. 'Thu, 01 Sep 2016 00:12:56 GMT'. Set to '0' to stop the page being cached entirely. | |||||||
Generator | generator | generator | string | 4 | No | No | metatag |
Describes the name and version number of the software or publishing tool used to create the page. | |||||||
Geographical place name | geo.placename | geo_placename | label | 0 | No | No | metatag |
A location's formal name. | |||||||
Geographical position | geo.position | geo_position | label | 0 | No | No | metatag |
Geo-spatial information in 'latitude; longitude' format, e.g. '50.167958; -97.133185'; see Wikipedia for details. | |||||||
Geographical region | geo.region | geo_region | label | 0 | No | No | metatag |
A location's two-letter international country code, with an optional two-letter region, e.g. 'US-NH' for New Hampshire in the USA. | |||||||
label | 5 | No | No | metatag | |||
This meta tag communicates with Google. There are currently two directives supported: 'nositelinkssearchbox' to not to show the sitelinks search box, and 'notranslate' to ask Google not to offer a translation of the page. Both options may be added, just separate them with a comma. See meta tags that Google understands for further details. | |||||||
ICBM | icbm | icbm | label | 0 | No | No | metatag |
Geo-spatial information in 'latitude, longitude' format, e.g. '50.167958, -97.133185'; see Wikipedia for details. | |||||||
Image | image_src | image_src | image | 4 | No | No | metatag |
An image associated with this page, for use as a thumbnail in social networks and other services. | |||||||
News Keywords | news_keywords | news_keywords | label | 2 | No | No | metatag |
A comma-separated list of keywords about the page. This meta tag is used as an indicator in Google News. | |||||||
Next page URL | next | next | uri | 2 | No | No | metatag |
Used for paginated content by providing URL with rel='next' link. | |||||||
Original source | original-source | original_source | uri | 4 | No | No | metatag |
Used to indicate the URL that broke the story, and can link to either an internal URL or an external source. If the full URL is not known it is acceptable to use a partial URL or just the domain name. | |||||||
Pragma | pragma | pragma | label | 12 | No | No | metatag |
Used to control whether a browser caches a specific page locally. Not commonly used. Should be used in conjunction with the Cache-Control meta tag. | |||||||
Previous page URL | prev | prev | uri | 2 | No | No | metatag |
Used for paginated content by providing URL with rel='prev' link. | |||||||
Rating | rating | rating | label | 5 | No | No | metatag |
Used to rate content for audience appropriateness. This tag has little known influence on search engine rankings, but can be used by browsers, browser extensions, and apps. The most common options are general, mature, restricted, 14 years, safe for kids. If you follow the RTA Documentation you should enter RTA-5042-1996-1400-1577-RTA | |||||||
Referrer policy | referrer | referrer | label | 5 | No | No | metatag |
Indicate to search engines and other page scrapers whether or not links should be followed. See the W3C specifications for further details. Note: this serves the same purpose as the HTTP header by the same name. | |||||||
Refresh | refresh | refresh | label | 5 | No | No | metatag |
The number of seconds to wait before refreshing the page. May also force redirect to another page using the format '5; url=https://example.com/', which would be triggered after five seconds. | |||||||
Revisit After | revisit-after | revisit_after | label | 8 | No | No | metatag |
Tell search engines when to index the page again. Very few search engines support this tag, it is more useful to use an XML Sitemap file. | |||||||
Rights | rights | rights | label | 5 | No | No | metatag |
Details about intellectual property, such as copyright or trademarks; does not automatically protect the site's content or intellectual property. | |||||||
Robots | robots | robots | string | 1 | No | No | metatag |
Provides search engines with specific directions for what to do when this page is indexed. | |||||||
Set cookie | set-cookie | set_cookie | string | 5 | No | No | metatag |
Sets a cookie on the visitor's browser. Can be in either NAME=VALUE format, or a more verbose format including the path and expiration date; see the link for full details on the syntax. | |||||||
Shortlink URL | shortlink | shortlink | uri | 1 | No | No | metatag |
A brief URL, often created by a URL shortening service. | |||||||
Standout | standout | standout | label | 3 | No | No | metatag |
Highlight standout journalism on the web, especially for breaking news; used as an indicator in Google News. Warning: Don't abuse it, to be used a maximum of 7 times per calendar week! |
Favicons & touch icons (favicons)
Meta tags for displaying favicons of various sizes and types. All values should be either absolute or relative URLs. No effects are added to the "precomposed" icons.
Label / Description | Name | ID | Type | Weight | Secure | Multiple | Provided by |
---|---|---|---|---|---|---|---|
Apple touch icon: 60px x 60px | apple-touch-icon | apple_touch_icon | image | 7 | No | No | metatag_favicons |
Apple touch icon: 114px x 114px | apple-touch-icon | apple_touch_icon_114x114 | image | 10 | No | No | metatag_favicons |
A PNG image that is 114px wide by 114px high. Used with iPhone with @2x display running iOS <= 6. | |||||||
Apple touch icon: 120px x 120px | apple-touch-icon | apple_touch_icon_120x120 | image | 11 | No | No | metatag_favicons |
A PNG image that is 120px wide by 120px high. Used with iPhone with @2x display running iOS >= 7. | |||||||
Apple touch icon: 144px x 144px | apple-touch-icon | apple_touch_icon_144x144 | image | 12 | No | No | metatag_favicons |
A PNG image that is 144px wide by 144px high. Used with iPad with @2x display running iOS <= 6. | |||||||
Apple touch icon: 152px x 152px | apple-touch-icon | apple_touch_icon_152x152 | image | 13 | No | No | metatag_favicons |
A PNG image that is 152px wide by 152px high. Used with iPad with @2x display running iOS >= 7. | |||||||
Apple touch icon: 180px x 180px | apple-touch-icon | apple_touch_icon_180x180 | image | 14 | No | No | metatag_favicons |
A PNG image that is 180px wide by 180px high. Used with iPhone 6 Plus with @3x display. | |||||||
Apple touch icon: 72px x 72px | apple-touch-icon | apple_touch_icon_72x72 | image | 8 | No | No | metatag_favicons |
A PNG image that is 72px wide by 72px high. Used with the iPad mini and the first- and second-generation iPad (@1x display) on iOS <= 6. | |||||||
Apple touch icon: 76px x 76px | apple-touch-icon | apple_touch_icon_76x76 | image | 9 | No | No | metatag_favicons |
A PNG image that is 76px wide by 76px high. Used with the iPad mini and the second-generation iPad (@1x display) on iOS >= 7. | |||||||
A PNG image that is 60px wide by 60px high. Used with the non-Retina iPhone, iPod Touch, and Android 2.1+ devices. | |||||||
Apple touch icon (precomposed): 57px x 57px | apple-touch-icon-precomposed | apple_touch_icon_precomposed | image | 15 | No | No | metatag_favicons |
Apple touch icon (precomposed): 114px x 114px | apple-touch-icon-precomposed | apple_touch_icon_precomposed_114x114 | image | 18 | No | No | metatag_favicons |
A PNG image that is 114px wide by 114px high. Used with iPhone with @2x display running iOS <= 6. | |||||||
Apple touch icon (precomposed): 120px x 120px | apple-touch-icon-precomposed | apple_touch_icon_precomposed_120x120 | image | 19 | No | No | metatag_favicons |
A PNG image that is 120px wide by 120px high. Used with iPhone with @2x display running iOS >= 7. | |||||||
Apple touch icon (precomposed): 144px x 144px | apple-touch-icon-precomposed | apple_touch_icon_precomposed_144x144 | image | 20 | No | No | metatag_favicons |
A PNG image that is 144px wide by 144px high. Used with iPad with @2x display running iOS <= 6. | |||||||
Apple touch icon (precomposed): 152px x 152px | apple-touch-icon-precomposed | apple_touch_icon_precomposed_152x152 | image | 21 | No | No | metatag_favicons |
A PNG image that is 152px wide by 152px high. Used with iPad with @2x display running iOS >= 7. | |||||||
Apple touch icon (precomposed): 180px x 180px | apple-touch-icon-precomposed | apple_touch_icon_precomposed_180x180 | image | 22 | No | No | metatag_favicons |
A PNG image that is 180px wide by 180px high. Used with iPhone 6 Plus with @3x display. | |||||||
Apple touch icon (precomposed): 72px x 72px | apple-touch-icon-precomposed | apple_touch_icon_precomposed_72x72 | image | 16 | No | No | metatag_favicons |
A PNG image that is 72px wide by 72px high. Used with the iPad mini and the first- and second-generation iPad (@1x display) on iOS <= 6. | |||||||
Apple touch icon (precomposed): 76px x 76px | apple-touch-icon-precomposed | apple_touch_icon_precomposed_76x76 | image | 17 | No | No | metatag_favicons |
A PNG image that is 76px wide by 76px high. Used with the iPad mini and the second-generation iPad (@1x display) on iOS >= 7. | |||||||
A PNG image that is 57px wide by 57px high. Used with the non-Retina iPhone, iPod Touch, and Android 2.1+ devices. | |||||||
Icon: 16px x 16px | icon | icon_16x16 | image | 3 | No | No | metatag_favicons |
A PNG image that is 16px wide by 16px high. | |||||||
Icon: 192px x 192px | icon | icon_192x192 | image | 6 | No | No | metatag_favicons |
A PNG image that is 192px wide by 192px high. | |||||||
Icon: 32px x 32px | icon | icon_32x32 | image | 4 | No | No | metatag_favicons |
A PNG image that is 32px wide by 32px high. | |||||||
Icon: 96px x 96px | icon | icon_96x96 | image | 5 | No | No | metatag_favicons |
A PNG image that is 96px wide by 96px high. | |||||||
Mask icon (SVG) | mask-icon | mask_icon | image | 2 | No | No | metatag_favicons |
A grayscale scalable vector graphic (SVG) file. | |||||||
Default icon | icon | shortcut_icon | image | 1 | No | No | metatag_favicons |
The traditional favicon, must be either a GIF, ICO, JPG/JPEG or PNG image. |
Open Graph (open_graph)
The Open Graph meta tags are used to control how Facebook, Pinterest, LinkedIn and other social networking sites interpret the site's content.
The Facebook Sharing Debugger lets you preview how your content will look when it's shared to Facebook and debug any issues with your Open Graph tags.
Label / Description | Name | ID | Type | Weight | Secure | Multiple | Provided by |
---|---|---|---|---|---|---|---|
Article author | article:author | article_author | label | 28 | No | Yes | metatag_open_graph |
Links an article to an author's Facebook profile, should be either URLs to the author's profile page or their Facebook profile IDs. | |||||||
Article expiration date & time | article:expiration_time | article_expiration_time | label | 34 | No | No | metatag_open_graph |
The date this content will expire, with an optional time value. Needs to be in ISO 8601 format. | |||||||
Article modification date & time | article:modified_time | article_modified_time | label | 33 | No | No | metatag_open_graph |
The date this content was last modified, with an optional time value. Needs to be in ISO 8601 format. | |||||||
Article publication date & time | article:published_time | article_published_time | label | 32 | No | No | metatag_open_graph |
The date this content was published on, with an optional time value. Needs to be in ISO 8601 format. | |||||||
Article publisher | article:publisher | article_publisher | label | 29 | No | No | metatag_open_graph |
Links an article to a publisher's Facebook page. | |||||||
Article section | article:section | article_section | label | 30 | No | No | metatag_open_graph |
The primary section of this website the content belongs to. | |||||||
Article tag(s) | article:tag | article_tag | label | 31 | No | Yes | metatag_open_graph |
Appropriate keywords for this content. | |||||||
Book author | book:author | book_author | label | 35 | No | Yes | metatag_open_graph |
Links a book to an author's Facebook profile, should be either URLs to the author's profile page or their Facebook profile IDs. | |||||||
ISBN | book:isbn | book_isbn | string | 36 | No | No | metatag_open_graph |
The Book's ISBN | |||||||
Release Date | book:release_date | book_release_date | date | 37 | No | No | metatag_open_graph |
The date the book was released. | |||||||
Book tag(s) | book:tag | book_tag | label | 38 | No | Yes | metatag_open_graph |
Appropriate keywords for this content. | |||||||
Audio URL | og:audio | og_audio | uri | 39 | No | No | metatag_open_graph |
The URL to an audio file that complements this object. | |||||||
Audio secure URL | og:audio:secure_url | og_audio_secure_url | uri | 40 | Yes | No | metatag_open_graph |
The secure URL to an audio file that complements this object. All 'http://' URLs will automatically be converted to 'https://'. | |||||||
Audio type | og:audio:type | og_audio_type | string | 41 | No | No | metatag_open_graph |
The MIME type of the audio file. Examples include 'application/mp3' for an MP3 file. | |||||||
Country name | og:country_name | og_country_name | label | 22 | No | No | metatag_open_graph |
Description | og:description | og_description | label | 6 | No | No | metatag_open_graph |
A one to two sentence description of the content. | |||||||
Determiner | og:determiner | og_determiner | label | 0 | No | No | metatag_open_graph |
The word that appears before the content's title in a sentence. The default ignores this value, the 'Automatic' value should be sufficient if this is actually needed. | |||||||
Email address | og:email | og_email | string | 23 | No | No | metatag_open_graph |
Fax number | og:fax_number | og_fax_number | string | 25 | No | No | metatag_open_graph |
Image | og:image | og_image | image | 9 | No | Yes | metatag_open_graph |
Image 'alt' | og:image:alt | og_image_alt | string | 15 | No | No | metatag_open_graph |
A description of what is in the image, not a caption. If the page specifies an og:image it should specify og:image:alt. | |||||||
The URL of an image which should represent the content. The image must be at least 200 x 200 pixels in size; 600 x 316 pixels is a recommended minimum size, and for best results use an image least 1200 x 630 pixels in size. Supports PNG, JPEG and GIF formats. Should not be used if og:image:url is used. Note: if multiple images are added many services (e.g. Facebook) will default to the largest image, not specifically the first one. | |||||||
Image height | og:image:height | og_image_height | integer | 14 | No | No | metatag_open_graph |
The height of the above image(s). Note: if both the unsecured and secured images are provided, they should both be the same size. | |||||||
Image Secure URL | og:image:secure_url | og_image_secure_url | image | 11 | Yes | Yes | metatag_open_graph |
The secure URL (HTTPS) of an image which should represent the content. The image must be at least 200 x 200 pixels in size; 600 x 316 pixels is a recommended minimum size, and for best results use an image least 1200 x 630 pixels in size. Supports PNG, JPEG and GIF formats. | |||||||
Image type | og:image:type | og_image_type | string | 12 | No | No | metatag_open_graph |
The type of image referenced above. Should be either 'image/gif' for a GIF image, 'image/jpeg' for a JPG/JPEG image, or 'image/png' for a PNG image. Note: there should be one value for each image, and having more than there are images may cause problems. | |||||||
Image URL | og:image:url | og_image_url | image | 10 | No | Yes | metatag_open_graph |
A alternative version of og:image and has exactly the same requirements; only one needs to be used. | |||||||
Image width | og:image:width | og_image_width | integer | 13 | No | No | metatag_open_graph |
The width of the above image(s). Note: if both the unsecured and secured images are provided, they should both be the same size. | |||||||
Latitude | place:location:latitude | og_latitude | string | 16 | No | No | metatag_open_graph |
Locale | og:locale | og_locale | string | 26 | No | No | metatag_open_graph |
Alternative locales | og:locale:alternate | og_locale_alternative | string | 27 | No | Yes | metatag_open_graph |
Other locales this content is available in, must be in the format language_TERRITORY, e.g. 'fr_FR'. | |||||||
The locale these tags are marked up in, must be in the format language_TERRITORY. Default is 'en_US'. | |||||||
Locality | og:locality | og_locality | label | 19 | No | No | metatag_open_graph |
Longitude | place:location:longitude | og_longitude | string | 16 | No | No | metatag_open_graph |
Phone number | og:phone_number | og_phone_number | string | 24 | No | No | metatag_open_graph |
Postal/ZIP code | og:postal_code | og_postal_code | string | 21 | No | No | metatag_open_graph |
Region | og:region | og_region | label | 20 | No | No | metatag_open_graph |
See also | og:see_also | og_see_also | uri | 16 | No | No | metatag_open_graph |
URLs to related content | |||||||
Site name | og:site_name | og_site_name | label | 1 | No | No | metatag_open_graph |
A human-readable name for the site, e.g., IMDb. | |||||||
Street address | og:street_address | og_street_address | string | 18 | No | No | metatag_open_graph |
Title | og:title | og_title | label | 4 | No | No | metatag_open_graph |
The title of the content, e.g., The Rock. | |||||||
Content type | og:type | og_type | string | 2 | No | No | metatag_open_graph |
The type of the content, e.g., movie. | |||||||
Content modification date & time | og:updated_time | og_updated_time | date | 15 | No | No | metatag_open_graph |
The date this content was last modified, with an optional time value. Needs to be in ISO 8601 format. Can be the same as the 'Article modification date' tag. | |||||||
Page URL | og:url | og_url | uri | 3 | No | No | metatag_open_graph |
Preferred page location or URL to help eliminate duplicate content for search engines, e.g., https://www.imdb.com/title/tt0117500/. | |||||||
Video URL | og:video | og_video | video | 9 | No | Yes | metatag_open_graph |
The URL of an video which should represent the content. For best results use a source that is at least 1200 x 630 pixels in size, but at least 600 x 316 pixels is a recommended minimum. Object types supported include video.episode, video.movie, video.other, and video.tv_show. | |||||||
Video duration (seconds) | og:video:duration | og_video_duration | integer | 15 | No | No | metatag_open_graph |
The length of the video in seconds | |||||||
Video height | og:video:height | og_video_height | integer | 14 | No | No | metatag_open_graph |
The height of the above video(s). Note: if both the unsecured and secured videos are provided, they should both be the same size. | |||||||
Video Secure URL | og:video:secure_url | og_video_secure_url | video | 11 | Yes | No | metatag_open_graph |
The secure URL (HTTPS) of an video which should represent the content. | |||||||
Video type | og:video:type | og_video_type | string | 12 | No | No | metatag_open_graph |
The type of video referenced above. Should be either video.episode, video.movie, video.other, and video.tv_show. Note: there should be one value for each video, and having more than there are videos may cause problems. | |||||||
Video width | og:video:width | og_video_width | integer | 13 | No | No | metatag_open_graph |
The height of the above video(s). Note: if both the unsecured and secured videos are provided, they should both be the same size. | |||||||
First name | profile:first_name | profile_first_name | string | 42 | No | No | metatag_open_graph |
The first name of the person who's Profile page this is. | |||||||
Gender | profile:gender | profile_gender | string | 44 | No | No | metatag_open_graph |
Any of Facebook's gender values should be allowed, the initial two being 'male' and 'female'. | |||||||
Last name | profile:last_name | profile_last_name | string | 43 | No | No | metatag_open_graph |
The person's last name. | |||||||
Username | profile:username | profile_username | string | 45 | No | No | metatag_open_graph |
A pseudonym / alias of this person. | |||||||
Actor(s) | video:actor | video_actor | uri | 45 | No | Yes | metatag_open_graph |
Links to the Facebook profiles for actor(s) that appear in the video. | |||||||
Actor's role | video:actor:role | video_actor_role | string | 46 | No | Yes | metatag_open_graph |
The roles of the actor(s). | |||||||
Director(s) | video:director | video_director | uri | 47 | No | Yes | metatag_open_graph |
Links to the Facebook profiles for director(s) that worked on the video. | |||||||
Release date | video:release_date | video_release_date | date | 48 | No | No | metatag_open_graph |
The date the video was released. | |||||||
Series | video:series | video_series | string | 48 | No | No | metatag_open_graph |
The TV show this series belongs to. | |||||||
Tag words | video:tag | video_tag | string | 49 | No | Yes | metatag_open_graph |
Tag words associated with this video. | |||||||
Scriptwriter(s) | video:writer | video_writer | uri | 50 | No | Yes | metatag_open_graph |
Links to the Facebook profiles for scriptwriter(s) for the video. |
Site verification (site_verification)
These meta tags are used to confirm site ownership for search engines and other services.
Label / Description | Name | ID | Type | Weight | Secure | Multiple | Provided by |
---|---|---|---|---|---|---|---|
Baidu | baidu-site-verification | baidu | label | 1 | No | No | metatag_verification |
A string provided by Baidu. | |||||||
Bing | msvalidate.01 | bing | label | 2 | No | No | metatag_verification |
A string provided by Bing, full details are available from the Bing online help. | |||||||
facebook-domain-verification | facebook_domain_verification | label | 3 | No | No | metatag_verification | |
A string provided by Facebook, full details are available from the Facebook online help. | |||||||
Google Site Verification | google-site-verification | google_site_verification | label | 4 | No | Yes | metatag_verification |
A string provided by Google, full details are available from the Google online help. | |||||||
Norton Safe Web | norton-safeweb-site-verification | norton_safe_web | label | 5 | No | No | metatag_verification |
A string provided by Norton Safe Web, full details are available from the Norton Safe Web online help. | |||||||
p:domain_verify | label | 6 | No | No | metatag_verification | ||
A string provided by Pinterest, full details are available from the Pinterest online help. | |||||||
pocket-site-verification | label | 7 | No | No | metatag_verification | ||
A string provided by Pocket, full details are available from the Pocket online help. | |||||||
SIWECOS | siwecostoken | siwecos | label | 7 | No | No | metatag_verification |
A string provided by SIWECOS, the free website security scanner. | |||||||
Yandex | yandex-verification | yandex | label | 8 | No | No | metatag_verification |
A string provided by Yandex, full details are available from the Yandex online help. | |||||||
Zoom | zoom-domain-verification | zoom_domain_verification | label | 9 | No | No | metatag_verification |
A string provided by Zoom, full details are available from the Zoom online help. |
Schema.org: Article (schema_article)
See Schema.org definitions for this Schema type at https://schema.org/Article. Also see Google's requirements.
Label / Description | Name | ID | Type | Weight | Secure | Multiple | Provided by |
---|---|---|---|---|---|---|---|
about | about | schema_article_about | string | 1 | No | Yes | schema_article |
Comma separated list of what the article is about, for instance taxonomy terms or categories. | |||||||
aggregateRating | aggregateRating | schema_article_aggregate_rating | string | 11 | No | Yes | schema_article |
The overall rating, based on a collection of reviews or ratings, of the item. | |||||||
author | author | schema_article_author | string | 5 | No | Yes | schema_article |
REQUIRED BY GOOGLE. Author of the article. | |||||||
dateModified | dateModified | schema_article_date_modified | string | 4 | No | No | schema_article |
RECOMMENDED BY GOOGLE. Date the article was last modified. | |||||||
datePublished | datePublished | schema_article_date_published | string | 3 | No | No | schema_article |
REQUIRED BY GOOGLE. Date the article was published. | |||||||
description | description | schema_article_description | string | 1 | No | No | schema_article |
RECOMMENDED BY GOOGLE. A description of the item. | |||||||
hasPart | hasPart | schema_article_has_part | string | 4 | No | No | schema_article |
RECOMMENDED BY GOOGLE. Use for Paywalled content. | |||||||
headline | headline | schema_article_headline | string | 0 | No | No | schema_article |
REQUIRED BY GOOGLE. Headline of the article. | |||||||
@id | @id | schema_article_id | string | -1 | No | No | schema_article |
Globally unique id of the article, usually a url. | |||||||
image | image | schema_article_image | image | 2 | No | No | schema_article |
REQUIRED BY GOOGLE. The primary image for this item. | |||||||
isAccessibleForFree | isAccessibleForFree | schema_article_is_accessible_for_free | string | 4 | No | No | schema_article |
RECOMMENDED BY GOOGLE. Use for Paywalled content. | |||||||
mainEntityOfPage | mainEntityOfPage | schema_article_main_entity_of_page | string | 10 | No | No | schema_article |
RECOMMENDED BY GOOGLE. The canonical URL of the article page. Specify mainEntityOfPage when the article is the primary topic of the article page. | |||||||
name | name | schema_article_name | string | 0 | No | No | schema_article |
Name (usually the headline of the article). | |||||||
publisher | publisher | schema_article_publisher | string | 6 | No | No | schema_article |
REQUIRED BY GOOGLE. Publisher of the article. | |||||||
review | review | schema_article_review | string | 11 | No | Yes | schema_article |
Reviews of this item. | |||||||
speakable | speakable | schema_article_speakable | string | 5 | No | Yes | schema_article |
Speakable property. | |||||||
@type | @type | schema_article_type | string | -10 | No | No | schema_article |
REQUIRED. The type of article. |
Schema.org: ItemList (schema_item_list)
See Schema.org definitions for this Schema type at https://schema.org/ItemList. Also see Google's requirements.
Label / Description | Name | ID | Type | Weight | Secure | Multiple | Provided by |
---|---|---|---|---|---|---|---|
@id | @id | schema_item_list_id | string | -1 | No | No | schema_item_list |
Globally unique id of the item list, usually a url. | |||||||
itemListElement | itemListElement | schema_item_list_item_list_element | string | 1 | No | No | schema_item_list |
REQUIRED BY GOOGLE. | |||||||
mainEntityOfPage | mainEntityOfPage | schema_item_list_main_entity_of_page | string | 10 | No | No | schema_item_list |
@type | @type | schema_item_list_type | string | -10 | No | No | schema_item_list |
REQUIRED. The type of item list. |
Schema.org: Organization (schema_organization)
See Schema.org definitions for this Schema type at https://schema.org/Organization. Also see Google's requirements.
Label / Description | Name | ID | Type | Weight | Secure | Multiple | Provided by |
---|---|---|---|---|---|---|---|
acceptsReservations | acceptsReservations | schema_organization_accepts_reservations | string | 5 | No | No | schema_organization |
RECOMMENDED BY GOOGLE for food establishments, True or False. If True, the best practice is to also define potentialAction. | |||||||
additionalType | additionalType | schema_organization_additional_type | string | -4 | No | No | schema_organization |
An additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is in. | |||||||
address | address | schema_organization_address | string | 10 | No | No | schema_organization |
REQUIRED BY GOOGLE. The address of the organization. | |||||||
aggregateRating | aggregateRating | schema_organization_aggregate_rating | string | 11 | No | Yes | schema_organization |
The overall rating, based on a collection of reviews or ratings, of the item. | |||||||
brand | brand | schema_organization_brand | string | 10 | No | No | schema_organization |
The brand of the organization. | |||||||
contactPoint | contactPoint | schema_organization_contact_point | string | 1.2 | No | Yes | schema_organization |
Telephone and other contact point information. See Google Corporate Contact. | |||||||
description | description | schema_organization_description | label | 1 | No | No | schema_organization |
RECOMMENDED BY GOOGLE. A description of the item. | |||||||
geo | geo | schema_organization_geo | string | 10 | No | No | schema_organization |
RECOMMENDED BY GOOGLE. The geographic coordinates of a place or event. | |||||||
@id | @id | schema_organization_id | string | -1 | No | No | schema_organization |
REQUIRED BY GOOGLE. Globally unique @id, usually a url, used to to link other properties to this object. | |||||||
image | image | schema_organization_image | image | 3 | No | No | schema_organization |
The primary image for this item. | |||||||
logo | logo | schema_organization_logo | image | 3 | No | No | schema_organization |
The logo for this organization. | |||||||
memberOf | memberOf | schema_organization_member_of | string | 10 | No | Yes | schema_organization |
An Organization (or ProgramMembership) to which this Organization belongs. | |||||||
menu | menu | schema_organization_menu | string | 5 | No | No | schema_organization |
RECOMMENDED BY GOOGLE for food establishments, the fully-qualified URL of the menu. | |||||||
name | name | schema_organization_name | string | 1 | No | No | schema_organization |
REQUIRED BY GOOGLE. The name of the organization. | |||||||
openingHoursSpecification | openingHoursSpecification | schema_organization_opening_hours_specification | string | 5 | No | Yes | schema_organization |
RECOMMENDED BY GOOGLE. Hours during which the business location is open. | |||||||
potentialAction | potentialAction | schema_organization_potential_action | string | 15 | No | Yes | schema_organization |
RECOMMENDED BY GOOGLE. Potential action provided by this organization. | |||||||
priceRange | priceRange | schema_organization_price_range | string | 5 | No | No | schema_organization |
The price range of products of the organization. | |||||||
review | review | schema_organization_review | string | 11 | No | Yes | schema_organization |
Reviews of this organization. | |||||||
sameAs | sameAs | schema_organization_same_as | string | 1 | No | Yes | schema_organization |
Url linked to the web site, such as wikipedia page or social profiles. | |||||||
starRating | starRating | schema_organization_star_rating | string | 11 | No | Yes | schema_organization |
An official rating for a lodging business or food establishment, e.g. from national associations or standards bodies. | |||||||
telephone | telephone | schema_organization_telephone | string | 1.1 | No | No | schema_organization |
RECOMMENDED BY GOOGLE. A business phone number meant to be the primary contact method for customers. Be sure to include the country code and area code in the phone number. | |||||||
@type | @type | schema_organization_type | string | -10 | No | No | schema_organization |
REQUIRED. The type of organization. | |||||||
url | url | schema_organization_url | string | 1 | No | No | schema_organization |
RECOMMENDED BY GOOGLE. The url of the organization. |
Schema.org: WebPage (schema_web_page)
See Schema.org definitions for this Schema type at https://schema.org/WebPage. Also see Google's requirements.
Label / Description | Name | ID | Type | Weight | Secure | Multiple | Provided by |
---|---|---|---|---|---|---|---|
author | author | schema_web_page_author | string | 2 | No | Yes | schema_web_page |
Author of the web page. | |||||||
breadcrumb | breadcrumb | schema_web_page_breadcrumb | string | 1 | No | No | schema_web_page |
Add the breadcrumb for the current web page to Schema.org structured data? | |||||||
description | description | schema_web_page_description | string | 1 | No | No | schema_web_page |
A description of the item. | |||||||
hasPart | hasPart | schema_web_page_has_part | string | 4 | No | Yes | schema_web_page |
Use for Paywalled content. | |||||||
@id | @id | schema_web_page_id | string | -1 | No | No | schema_web_page |
Globally unique @id, usually a url, used to to link other properties to this object. | |||||||
inLanguage | inLanguage | schema_web_page_in_language | string | 11 | No | No | schema_web_page |
The language of the content | |||||||
isAccessibleForFree | isAccessibleForFree | schema_web_page_is_accessible_for_free | string | 4 | No | No | schema_web_page |
Use for Paywalled content. | |||||||
publisher | publisher | schema_web_page_publisher | string | 3 | No | No | schema_web_page |
Publisher of the web page. | |||||||
Speakable | speakable | schema_web_page_speakable | string | 5 | No | Yes | schema_web_page |
Speakable property. | |||||||
translationOfWork | translationOfWork | schema_web_page_translation_of_work | string | 12 | No | No | schema_web_page |
The website id that this is a direct translation of | |||||||
@type | @type | schema_web_page_type | string | -10 | No | No | schema_web_page |
REQUIRED. The type of web page. | |||||||
workTranslation | workTranslation | schema_web_page_work_translation | string | 15 | No | Yes | schema_web_page |
Translation(s) of this work |
Schema.org: WebSite (schema_web_site)
See Schema.org definitions for this Schema type at https://schema.org/WebSite. Also see Google's requirements.
Label / Description | Name | ID | Type | Weight | Secure | Multiple | Provided by |
---|---|---|---|---|---|---|---|
@id | @id | schema_web_site_id | string | -1 | No | No | schema_web_site |
Globally unique @id, usually a url, used to to link other properties to this object. | |||||||
inLanguage | inLanguage | schema_web_site_in_language | string | 11 | No | No | schema_web_site |
The language of the content | |||||||
name | name | schema_web_site_name | string | 1 | No | No | schema_web_site |
The name of the web site. | |||||||
potentialAction | potentialAction | schema_web_site_potential_action | string | 5 | No | Yes | schema_web_site |
Potential action that can be accomplished on this site, like SearchAction. | |||||||
publisher | publisher | schema_web_site_publisher | string | 10 | No | No | schema_web_site |
The publisher of the web site. | |||||||
translationOfWork | translationOfWork | schema_web_site_translation_of_work | string | 12 | No | No | schema_web_site |
The website id that this is a direct translation of | |||||||
@type | @type | schema_web_site_type | string | -5 | No | No | schema_web_site |
REQUIRED. The type of web site. | |||||||
url | url | schema_web_site_url | string | 2 | No | No | schema_web_site |
The url of the web site. | |||||||
workTranslation | workTranslation | schema_web_site_work_translation | string | 15 | No | Yes | schema_web_site |
Translation(s) of this work |
Alternative language links (hreflang) (hreflang)
These meta tags are designed to point visitors to versions of the current page in other languages.
Label / Description | Name | ID | Type | Weight | Secure | Multiple | Provided by |
---|---|---|---|---|---|---|---|
URL for a version of this page in İngilizce | en | hreflang_en | uri | 2 | No | No | metatag_hreflang |
URL for a version of this page in TR | tr | hreflang_tr | uri | 2 | No | No | metatag_hreflang |
Default locale (x-default) | hreflang_xdefault | hreflang_xdefault | uri | 0 | No | No | metatag_hreflang |
This should point to the version of the page that is for the main or primary locale, e.g. the original version of an article that is translated into other languages. |
Mobile & UI Adjustments (mobile)
Meta tags used to control the mobile browser experience. Some of these meta tags have been replaced by newer mobile browsers. These meta tags usually only need to be set globally, rather than per-page.
Label / Description | Name | ID | Type | Weight | Secure | Multiple | Provided by |
---|---|---|---|---|---|---|---|
Handheld URL | alternate | alternate_handheld | uri | 8 | No | No | metatag_mobile |
Provides an absolute URL to a specially formatted version of the current page designed for 'feature phones', mobile phones that do not support modern browser standards. See the official Google Mobile SEO Guide for details on how the page should be formatted. | |||||||
Cleartype | cleartype | cleartype | string | 85 | No | No | metatag_mobile |
A legacy meta tag for older versions of Internet Explorer on Windows, use the value 'on' to enable it; this tag is ignored by all other browsers. | |||||||
Handheld-Friendly | HandheldFriendly | handheldfriendly | string | 83 | No | Yes | metatag_mobile |
Some older mobile browsers will expect this meta tag to be set to 'true' to indicate that the site has been designed with mobile browsers in mind. | |||||||
Mobile Optimized | MobileOptimized | mobileoptimized | string | 82 | No | Yes | metatag_mobile |
Using the value 'width' tells certain mobile Internet Explorer browsers to display as-is, without being resized. Alternatively a numerical width may be used to indicate the desired page width the page should be rendered in: '240' is the suggested default, '176' for older browsers or '480' for newer devices with high DPI screens. | |||||||
Theme Color | theme-color | theme_color | string | 81 | No | No | metatag_mobile |
A color in hexadecimal format, e.g. '#0000ff' for blue; must include the '#' symbol. Used by some browsers to control the background color of the toolbar, the color used with an icon, etc. | |||||||
Viewport | viewport | viewport | string | 84 | No | No | metatag_mobile |
Used by most contemporary browsers to control the display for mobile browsers. Please read a guide on responsive web design for details of what values to use. | |||||||
Web Manifest | manifest | web_manifest | uri | 92 | No | No | metatag_mobile |
A URL to a manifest.json file that describes the application. The JSON-based manifest provides developers with a centralized place to put metadata associated with a web application. |
Apple & iOS (apple_mobile)
Custom meta tags used by Apple's software, iOS, Safari, etc.
Label / Description | Name | ID | Type | Weight | Secure | Multiple | Provided by |
---|---|---|---|---|---|---|---|
iTunes App details | apple-itunes-app | apple_itunes_app | string | 86 | No | No | metatag_mobile |
This informs iOS devices to display a banner to a specific app. If used, it must provide the 'app-id' value, the 'affiliate-data' and 'app-argument' values are optional. | |||||||
Web app capable? | apple-mobile-web-app-capable | apple_mobile_web_app_capable | string | 87 | No | No | metatag_mobile |
If set to 'yes', the application will run in full-screen mode; the default behavior is to use Safari to display web content. | |||||||
Status bar color | apple-mobile-web-app-status-bar-style | apple_mobile_web_app_status_bar_style | string | 88 | No | No | metatag_mobile |
Requires the 'Web app capable' meta tag to be set to 'yes'. May be set to 'default', 'black', or 'black-translucent'. | |||||||
Apple Web App Title | apple-mobile-web-app-title | apple_mobile_web_app_title | string | 89 | No | No | metatag_mobile |
Overrides the long site title when using the Apple Add to Home Screen. | |||||||
Format detection | format-detection | format_detection | string | 90 | No | No | metatag_mobile |
If set to 'telephone=no' the page will not be checked for phone numbers, which would be presented. | |||||||
iOS app link alternative | alternate | ios_app_link_alternative | uri | 91 | No | No | metatag_mobile |
A custom string for deeplinking to an iOS mobile app. Should be in the format 'itunes_id/scheme/host_path', e.g. 123456/example/hello-screen'. The 'ios-app://' prefix will be included automatically. |
Android (android_mobile)
Custom meta tags used by the Android OS, browser, etc.
Label / Description | Name | ID | Type | Weight | Secure | Multiple | Provided by |
---|---|---|---|---|---|---|---|
Android app link alternative | alternate | android_app_link_alternative | uri | 91 | No | No | metatag_mobile |
A custom string for deeplinking to an Android mobile app. Should be in the format 'package_name/host_path', e.g. 'com.example.android/example/hello-screen'. The 'android-app://' prefix will be included automatically. |
Windows & Windows Mobile (windows_mobile)
Custom meta tags used by the Windows and Windows Mobile OSes, IE browser, etc.
Label / Description | Name | ID | Type | Weight | Secure | Multiple | Provided by |
---|---|---|---|---|---|---|---|
Application name | application-name | application_name | string | 94 | No | No | metatag_mobile |
The default name displayed with the pinned sites tile (or icon). Set the content attribute to the desired name. | |||||||
MSApplication - Allow domain API calls | msapplication-allowDomainApiCalls | msapplication_allowDomainApiCalls | string | 95 | No | No | metatag_mobile |
Allows tasks to be defined on child domains of the fully qualified domain name associated with the pinned site. Should be either 'true' or 'false'. | |||||||
MSApplication - Allow domain meta tags | msapplication-allowDomainMetaTags | msapplication_allowDomainMetaTags | string | 96 | No | No | metatag_mobile |
Allows tasks to be defined on child domains of the fully qualified domain name associated with the pinned site. Should be either 'true' or 'false'. | |||||||
MSApplication - Badge | msapplication-badge | msapplication_badge | string | 97 | No | No | metatag_mobile |
A semi-colon -separated string that must contain the 'polling-uri=' value with the full URL to a Badge Schema XML file. May also contain 'frequency=' value set to either 30, 60, 360, 720 or 1440 (default) which specifies (in minutes) how often the URL should be polled. | |||||||
MSApplication - Config | msapplication-config | msapplication_config | string | 98 | No | No | metatag_mobile |
Should contain the full URL to a Browser configuration schema file that further controls tile customizations. | |||||||
MSApplication - Nav button color | msapplication-navbutton-color | msapplication_navbutton_color | string | 99 | No | No | metatag_mobile |
Controls the color of the Back and Forward buttons in the pinned site browser window. | |||||||
MSApplication - Notification | msapplication-notification | msapplication_notification | string | 100 | No | No | metatag_mobile |
A semi-colon -separated string containing 'polling-uri=' (required), 'polling-uri2=', 'polling-uri3=', 'polling-uri4=' and 'polling-uri5=' to indicate the URLs for notifications. May also contain a 'frequency=' value to specify how often (in minutes) the URLs will be polled; limited to 30, 60, 360, 720 or 1440 (default). May also contain the value 'cycle=' to control the notifications cycle. | |||||||
MSApplication - Square logo, 150px x 150px | msapplication-square150x150logo | msapplication_square150x150logo | image | 101 | No | No | metatag_mobile |
The URL to a logo file that is 150px by 150px. | |||||||
MSApplication - Square logo, 310px x 310px | msapplication-square310x310logo | msapplication_square310x310logo | image | 102 | No | No | metatag_mobile |
The URL to a logo file that is 310px by 310px. | |||||||
MSApplication - Square logo, 70px x 70px | msapplication-square70x70logo | msapplication_square70x70logo | image | 103 | No | No | metatag_mobile |
The URL to a logo file that is 70px by 70px. | |||||||
MSApplication - Start URL | msapplication-starturl | msapplication_starturl | string | 105 | No | No | metatag_mobile |
The URL to the root page of the site. | |||||||
MSApplication - Task | msapplication-task | msapplication_task | string | 106 | No | No | metatag_mobile |
A semi-colon -separated string defining the 'jump' list task. Should contain the 'name=' value to specify the task's name, the 'action-uri=' value to set the URL to load when the jump list is clicked, the 'icon-uri=' value to set the URL to an icon file to be displayed, and 'window-type=' set to either 'tab' (default), 'self' or 'window' to control how the link opens in the browser. | |||||||
MSApplication - Task separator | msapplication-task-separator | msapplication_task_separator | string | 107 | No | No | metatag_mobile |
MSApplication - Tile color | msapplication-tilecolor | msapplication_tilecolor | string | 108 | No | No | metatag_mobile |
The HTML color to use as the background color for the live tile. | |||||||
MSApplication - Tile image | msapplication-tileimage | msapplication_tileimage | image | 109 | No | No | metatag_mobile |
The URL to an image to use as the background for the live tile. | |||||||
MSApplication - Tooltip | msapplication-tooltip | msapplication_tooltip | string | 110 | No | No | metatag_mobile |
Controls the text shown in the tooltip for the pinned site's shortcut. | |||||||
MSApplication - Wide logo, 310px x 150px | msapplication-wide310x150logo | msapplication_wide310x150logo | image | 104 | No | No | metatag_mobile |
The URL to a logo file that is 310px by 150px. | |||||||
MSApplication - Window | msapplication-window | msapplication_window | string | 111 | No | No | metatag_mobile |
A semi-colon -separated value that controls the dimensions of the initial window. Should contain the values 'width=' and 'height=' to control the width and height respectively. | |||||||
X-UA-Compatible | x-ua-compatible | x_ua_compatible | string | 93 | No | No | metatag_mobile |
Indicates to IE which rendering engine should be used for the current page. |